WHERE MICCY’S BEGAN

Every brand has a beginning.

Miccy’s began with a love for earrings, a curious eye and the belief that jewellery should never feel ordinary.

Founded in the Netherlands by Michelle, Miccy’s grew from a personal fascination with colour, materials and statement earrings into a distinctive jewellery brand with its own creative point of view.

As a teenager, Michelle found it difficult to find statement earrings she could comfortably wear. Sensitive to many commonly used metals, she started experimenting with materials and creating pieces for herself.

What began as a personal solution gradually became something more.

Friends started asking about the earrings she was wearing. Then friends of friends followed.

In 2012, Miccy’s was born.

From the beginning, Michelle was drawn to pieces with personality. Jewellery inspired by the world around her: travel, art, nature, colour, memories and unexpected details.

A shell found on a beach. A pattern on an old floor. A colour combination at a market. A memory suddenly brought back to life.

That curiosity became part of the creative DNA of Miccy’s.

During the early years of Miccy’s, Michelle shaped many of the principles that became characteristic of the brand.

Bold but wearable designs.

Unexpected combinations of colour, texture and materials.

Attention to quality and comfort.

And the idea that a piece of jewellery can carry a story, a memory or a feeling.

Rather than following trends, Miccy’s developed a world of its own.

Expressive. Playful. Distinctive.

Today, Miccy’s has grown beyond its founder.

The brand is now led creatively by its design team, who continue to explore new materials, techniques, colours and ideas.

The collections keep evolving, but many of the principles established in the early years remain part of the Miccy’s identity: curiosity, craftsmanship, individuality and the confidence to choose something unexpected.

Because a brand should never stand still.

It should keep discovering.

Keep creating.

And keep finding new ways to turn inspiration into something you can wear.

Founded in the Netherlands. Inspired by the world.