Every brand has a beginning. Ours started with a love for earrings, a curious eye and the belief that jewellery should never feel ordinary.
Miccy’s was founded in the Netherlands by Michelle de Hoogh, whose fascination with colour, materials, art and travel shaped the first collections and the distinctive world that would become Miccy’s.
As a teenager, Michelle struggled to find statement earrings she could comfortably wear. Sensitive to many common metals, she began creating her own pieces, choosing quality materials and combining them in ways she could not find elsewhere.
What started as a personal solution soon became a creative obsession.
Years later, friends began asking for the earrings she was making for herself. Then friends of friends followed. In 2012, Miccy’s was born.
From the beginning, the idea was never simply to make another pair of earrings. Michelle wanted to create pieces with personality. Jewellery inspired by places, colours, memories, nature and unexpected details found along the way.
A shell discovered on a beach. A pattern on an old tile. A colour combination on a market. A childhood memory suddenly brought back to life.
That way of looking at the world became part of Miccy’s creative DNA.
